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The Science of Advertising Show
Your brain ignores 84% of advertising and forgets most ads in 12 seconds, so this is the show that breaks down why a rare few rewire behaviour instead. Hosted by Jonathan Rolley, author of Brands, Brains & Behaviours, every episode autopsies the ads that actually worked, pits two campaigns head to head, and revisits the legends people still remember decades later
The Science of Advertising Show
Latest Episodes
The Worst Ad We've Seen Since COVID | The Science of Advertising Show Ep 3
The guest called it possibly the worst ad he has seen since before COVID. We also break down an ad that sold out in 45 minutes on zero paid spend. This week is all about brand partnerships, the ones that make you love both brands, and the ones ...
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AI Made These Ads. One Went Too Far | The Science of Advertising Show Ep 2
AI is now writing, casting and even acting in the ads you watch. The real question is whether any of it actually works.HOSTED BYJonathan Rolley, CEO of Undivided & host of The Science of Advertising Show.THIS EPISODE’S G...
Why Australia's Most Awarded Super Ad Might Be Failing
The Australian Retirement Trust Blue Monster won the awards, won the attention, and got a whole category talking. So we asked the question nobody in the room wanted to: did any of it actually move members? In this episode we break down ...
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