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The Science of Advertising Show
Your brain ignores 84% of advertising and forgets most ads in 12 seconds, so this is the show that breaks down why a rare few rewire behaviour instead. Hosted by Jonathan Rolley, author of Brands, Brains & Behaviours, every episode autopsies the ads that actually worked, pits two campaigns head to head, and revisits the legends people still remember decades later
The Science of Advertising Show
Latest Episodes
Every Great Ad Does These Two Things
On Friday night, Australia crowned its most effective advertising of the year. A hairy man with a flute. A kayak glued to a billboard. The Grinch who helped McDonald’s sell 50 million pairs of socks and drive the biggest sales day in its histor...
Sydney Sweeney Broke The Internet (Again)
A Hollywood actress, a betting app almost nobody had heard of, and an ad that broke the internet. Sydney Sweeney, reportedly with equity in the business, fronted a campaign so controversial that fifteen sportswomen publicly came out against it,...
How to Design a Billboard That Actually Works
Ten years ago, your brain needed 2.5 seconds to remember an ad. Out on the street today, a billboard gets about one second. So what can you possibly fit in one second, six words, a brand, a sale, or nothing at all? This is Ads in the Wild, powe...
This Political Ad Was Made By AI
Your brain cannot feel a number, but it can never forget a wave. That one flaw in how we think runs through everything this episode. We autopsy the craft behind a political ad that turned a debt figure into a tsunami of red ink, look at a bold ...
The Smartest Use Of AI Yet
Three Australian banks are running three completely different experiments on your brain. One built its entire brand out of AI-generated animals. One makes saving feel desirable. One goes on the attack against a rival's fine print. But every one...
