
The Science of Advertising Show
Welcome to The Science of Advertising Show. The show where we review the latest ads and the science behind why they influence and persuade human behaviour.
Episodes
16 episodes
#16 Why Narrative is the Key to Brand Recall
Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your...
•
Season 1
•
Episode 16
•
39:56

#15 How To Advertise Home Loans
Ladbrokes | Aussie Home Loans VS Athena Home Loans | Tourism AustraliaOn today's show, we'll take a look at a new release from Ladbrokes — the betting company with some star power. Next up is Compare The Pair where we look at how two co...
•
Season 1
•
Episode 15
•
43:51

#14 Dumb Ways to Die
Centr | NHS vs Australian Government - Department of Health | Metro Trains & Dumb Ways To Die On today's show, we'll take a look at a new release from Centr—the fitness app from Chris Hemsworth's team. Next up is Compare The Pa...
•
43:42

Behind The Brand | #1 Athena Home Loans
EXCLUSIVE INTERVIEW - ATHENA HOME LOANS The team at Athena Home Loans do business VERY differently and have managed to become one of Australia’s fastest growing brandsIn our newest segment ‘BEHIND THE BRAND’ on the Science ...
•
Season 2
•
Episode 1
•
45:37

#12 Why Are Brands So Obsessed With Christmas Ads?
Coca Cola | David Jones vs Big W | Coca Cola - 'Bottles of happiness'On today's show, we are talking all things Christmas and advertising! We'll take a look at Coca-Cola's new release and then re-visit a Classic Creative from their arch...
•
Episode 12
•
45:57

#11 Why Uber Eats Works
Kennards | Uber Eats vs Menulog | Old Spice On today's show, we take a look at a new release from Kennards Hire with 'Wherever, Whatever, Whenever'. Next up the two food delivery giants—Menulog and Uber Eats, battle it out in Compa...
•
Episode 11
•
40:34

#10 Trump Beats Biden
R.M. Williams | Trump vs Biden | AppleOn today's episode, Hugh Jackman bares all in a new release from R.M. Williams. It's ELECTION DAY this week on Compare The Pair and we have Trump vs Biden's campaigns up against each other. Ending t...
•
Episode 10
•
46:59

#9 How To Form Deep Memory Structures
Mosh | World Vision vs Save The Children | Wrigley's 5 GumOn today's show, we begin with a new release from Mosh—tackling men's health issues in a humorous way. In Compare the Pair we have two well-known charities facing off with Save T...
•
Episode 9
•
33:57

#8 Promise + Proof = Success
Homeloans.com.au | Jeep vs Jeep | McCains In today's episode, we have a new campaign from Homeloans.com.au featuring Adam Gilchrist. Next up is Compare the Pair where we have two Jeep's campaigns—'Don't Hold Back' vs 'I'm In', up a...
•
Episode 8
•
38:03

#7 How To Create Effective Brand Storytelling
Darrell Lea | Budget Direct vs AAMI | Rhonda and Khatut On today's show, we'll take a look at Darrell Lea's new campaign that pokes fun at the famous Cadbury Gorilla creative. Compare The Pair this week pits AAMI Does against Budge...
•
Episode 7
•
35:14

#6 Why This Ad Got Banned
Busch | Mercedes vs BMW | Toyota On today's line up we kick off with a new creative from Busch that hints heavy at Apple's keynote ad. Our Compare The Pair this week pits Mercedes and BMW against each other as two big automotive pl...
•
Episode 6
•
29:25

#5 Thirst Crusher
Industry Super Fund | BCF vs BBQ Galore | Solo Today we'll take a look at a new campaign from Industry Super Fund featuring Greg Combet. BCF and BBQ Galore face off in our Compare the Pair and we throwback to yet another Aussie Cla...
•
Episode 5
•
31:47

#4 Lockdown
Pornhub | Bodyform | Tango Energy | Pure BlondeOn today's episode, we are looking into a creative from Pornhub—the last brand we expected to see an advertisement from! We will also take a look at #Wombstories - a creative from Bodyform,...
•
Episode 4
•
58:38

#3 To Keep The Rabbits Out
L’Oréal | Jimmy Brings | Kogan | Aussie Home Loans | TelstraToday we are looking at some new campaigns out of COVID-19. Firstly, we'll dive into one of our Weapons of Influence with a 'celebrity anchor' from L’Oréal, followed by a compa...
•
Episode 3
•
55:48
