
The Science of Advertising Show
Welcome to The Science of Advertising Show. The show where we review the latest ads and the science behind why they influence and persuade human behaviour.
Podcasting since 2020 • 16 episodes
The Science of Advertising Show
Latest Episodes
#16 Why Narrative is the Key to Brand Recall
Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your...
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Season 1
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Episode 16
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39:56

#15 How To Advertise Home Loans
Ladbrokes | Aussie Home Loans VS Athena Home Loans | Tourism AustraliaOn today's show, we'll take a look at a new release from Ladbrokes — the betting company with some star power. Next up is Compare The Pair where we look at how two co...
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Season 1
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Episode 15
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43:51

#14 Dumb Ways to Die
Centr | NHS vs Australian Government - Department of Health | Metro Trains & Dumb Ways To Die On today's show, we'll take a look at a new release from Centr—the fitness app from Chris Hemsworth's team. Next up is Compare The Pa...
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43:42

Behind The Brand | #1 Athena Home Loans
EXCLUSIVE INTERVIEW - ATHENA HOME LOANS The team at Athena Home Loans do business VERY differently and have managed to become one of Australia’s fastest growing brandsIn our newest segment ‘BEHIND THE BRAND’ on the Science ...
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Season 2
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Episode 1
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45:37

#12 Why Are Brands So Obsessed With Christmas Ads?
Coca Cola | David Jones vs Big W | Coca Cola - 'Bottles of happiness'On today's show, we are talking all things Christmas and advertising! We'll take a look at Coca-Cola's new release and then re-visit a Classic Creative from their arch...
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Episode 12
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45:57
