The Science of Advertising Show
Welcome to The Science of Advertising Show. The show where we review the latest ads and the science behind why they influence and persuade human behaviour.
The Science of Advertising Show
#15 How To Advertise Home Loans
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Jonathan Rolley, Dr. Jared Cooney Horvath
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Season 1
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Episode 15
Ladbrokes | Aussie Home Loans VS Athena Home Loans | Tourism Australia
On today's show, we'll take a look at a new release from Ladbrokes — the betting company with some star power. Next up is Compare The Pair where we look at how two competing home loan brands are advertising and Pros and Cons to both. We are finishing today's episode with a look at a prime example of Long Term Branded Assets with Tourism Australia's "Where the Bloody Hell are you?" campaign.