The Science of Advertising Show
Welcome to The Science of Advertising Show. The show where we review the latest ads and the science behind why they influence and persuade human behaviour.
The Science of Advertising Show
#16 Why Narrative is the Key to Brand Recall
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Jonathan Rolley, Dr. Jared Cooney Horvath
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Season 1
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Episode 16
Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your brand and the competitor.
Today's ads we will be reviewing: Get Mosh - Hair-loss, ALDI - Supermarket Whistleblowers, Grill'd - No Secrets, and the original Got Milk? ad from the USA.